Shipping Products is Better than Getting Tasks Done
25x52 is an experiment. It’s a personal initiative to ship 25 projects in 52 weeks.
Why 52 weeks? I wanted to set a timeline that was long enough to compel a behavior change. In order to change from Doing to Shipping, I needed to establish a long-term habit of launching projects.
Why 25 projects? It roughly corresponds to launching a project every two weeks which, at the time, seemed perfectly reasonable and sustainable over a 1-year period. Two weeks also would provide enough time to tackle projects that had more substance than typical weekend hacks.
What’s a project? Anything that’s useful to someone else. Generally, I’m interested in developing projects that help others, encourage learning and foster community among creative and product-minded folks.